Enquirer Consulting Group
Assign Buyer Map
Victor Cipolla | Assign | October 2026
As of 12 Oct 2026
Assign places full-time, dedicated offshore staff in supply chain and procurement, finance and accounting, operations and executive support, and runs payroll, HR and ongoing support while the client manages the work day to day.
This map lays out the groups of US organizations those hires fit, how large each group is where a clean public count exists, split by firm size, and who usually signs off inside each one.
The groups follow the roles and industries Assign names on its own site: product companies that buy, ship and pay for goods, and the real estate offices, consultancies, agencies and design studios whose owners need a full-time assistant.
Where the buyers sit
Counts are US firms, not locations, and are banded on purpose. Where the public file gives no split by firm size, the size columns say so.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Wholesale distributors and importers | about 250,000 | about 200,000 | about 30,000 | about 7,800 | about 3,600 |
| Online retailers and direct to consumer product brands | about 54,000 | about 50,000 | about 2,600 | about 620 | about 440 |
| Manufacturers buying parts, materials and freight | about 240,000 | about 180,000 | about 45,000 | about 14,000 | about 7,000 |
| Consulting firms and marketing, advertising and PR agencies | about 240,000 | about 230,000 | about 9,400 | about 2,300 | about 1,200 |
| Real estate brokerages and property management firms | about 210,000 | about 200,000 | about 5,200 | about 1,400 | about 510 |
| Interior design firms | about 16,000 | not published | not published | not published | not published |
US firm counts by industry code, banded deliberately.
Who usually signs off, by group
Titles shift with size. In the smallest firms in every group the owner holds most of these seats and decides alone.
| Group | Who usually signs off | Who also weighs in |
|---|---|---|
| Wholesale distributors and importers | Owner or president, with the CFO or controller at larger houses | Purchasing manager, operations or warehouse manager, the accounts payable lead |
| Online retailers and product brands | Founder or CEO, then the COO or head of operations as the brand grows | Head of sourcing or supply chain, finance lead, customer service lead |
| Manufacturers | VP of operations or supply chain for procurement seats, the CFO or controller for finance seats | Purchasing manager, plant manager, HR |
| Consulting firms and agencies | Founder or managing partner | Director of operations, finance lead or the outside bookkeeper |
| Real estate brokerages and property managers | Broker owner or team lead; at property managers, the principal or director of operations | Office manager, controller, lead transaction coordinator |
| Interior design firms | Principal or founder | Studio manager or senior project manager, the bookkeeper |
What each group is weighing
| Group | What moves the decision |
|---|---|
| Wholesale distributors and importers | Purchase orders, supplier follow-up and invoices growing faster than margins allow for another US hire, and payables or receivables running behind |
| Online retailers and product brands | Sourcing, inventory and shipping work landing on a small team, and customer emails that need answering in US hours |
| Manufacturers | Procurement and payables backlogs, pressure on overhead roles, and keeping supplier records and purchase orders clean |
| Consulting firms and agencies | Partner hours lost to scheduling, inbox and travel, and invoicing or bookkeeping done late |
| Real estate brokerages and property managers | Agents spending selling hours on paperwork and calendars, and managers carrying invoice volume across many buildings |
| Interior design firms | Vendor orders, delivery tracking and client invoicing on every project, handled by the same people who design |
How the decision usually runs
In small firms the owner usually decides quickly, often after a stretch of doing the work personally. The questions are about fit, hours and what happens if the hire does not work out.
In mid-size firms the person who owns the backlog, such as the controller, purchasing manager or head of operations, raises the request, and the CEO or CFO approves it against the cost of a US hire. HR and IT ask about onboarding, system access and data handling before a start date is set.
Ten people to start with
The people who run operations, finance and purchasing at distributors, a manufacturer, real estate firms and agencies in the groups above, one a company, most of them in New York, New Jersey and Pennsylvania. Work emails and phone numbers as of Oct 12, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Steve Pinsky | CFO | Silver Buffalo | New York, NY | spinsky@silver-buffalo.com | +1 516 808 9918 |
| Michael Meath | COO | Delaware Valley Floral Group | Sewell, NJ | mmeath@dvfloralgroup.com | +1 702 595 5979 |
| April Geraci | Chief Financial Officer | Chemical Equipment Labs | Newtown Square, PA | ageraci@chemicalequipmentlabs.com | +1 610 764 6432 |
| Awi Salomon | Chief Operating Officer | Specialty Lighting Industries | Ocean Township, NJ | asalomon@specialty-lighting.com | +1 917 566 1932 |
| Alexey Kik | Senior Purchasing Manager | PNK Group USA | New York, NY | ak@pnk.group | +1 646 812 3075 |
| Phil Lavoie | COO | Gotham Organization | New York, NY | plavoie@gothamorg.com | +1 203 536 5845 |
| Matt Ross | Senior Vice President and Director of Operations | HOZIO | Holbrook, NY | matt@hozio.com | +1 631 403 0070 |
| Karyn Tobin | Director of Operations | DTCo | Brooklyn, NY | karyn@danieltoft.co | +1 206 726 5186 |
| Victoria Kenward | Founder and COO | Haley Marketing | Williamsville, NY | vkenward@haleymarketing.com | +1 716 867 4574 |
| Jessica Smith | Director of Operations | Push10 | Philadelphia, PA | jessica@push10.com | +1 570 977 0394 |
Where to start
Take the finance seat to the person who owns the backlog
Give small firm owners their selling hours back
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Dan Reeves, dan@enquirerconsulting.com.